To gain adequate visibility online you need to adopt a good Search Engine Optimization Strategy (SEO). SEO is the ability to make web pages attractive to search engines. Search engine like Google, Bing, Yahoo have algorithms they use to analyze significance of in order to arrange them accordingly in search result. Thus what are the needed criteria that will make your website to be among the top two?
- Great Content
Super Content encourages people to link to your pages and shows Google™ your pages are appealing and convincing. Also your grammar should be simple. Stating your point in simple term, ignore big vocabulary and professional term because when a lay man is search the web for solution, he put it in his own words. Thus the people words should be use to describe terms. This leads to search engine hit because Google™ wants to show appealing and convincing pages in its search result
- Back link Building
Back links are links from outside domains that point to pages on your domain; essentially linking back from their domain to yours.(Search Metrics) This can be accomplished by sharing content across social media platforms- Facebook, LinkedIn, Twitter, Google+, Pinterest and YouTube. Content shared are taken into consideration by search engine. Links can also be shared on forums, blogs and online service/product market place.
- Outbound Links
Outgoing links are links pointing outwards from your site to another website relevant to yours. By doing so, we create a web that expands and expands, from one related website to another. That helps Google to connect the dots. Also help Bing to get insights on what sites page relate to each other. It also builds authority and trust
- Pay attention to Feed-backs
Pay attention to the feedback your audience gives you because most of the time they are telling you exactly what they want. This is one of the best sources for product ideas that are completely relevant to your customers and prospect. It is like getting the answers to the test before the big exam.
- Content Freshness
Always update your website because freshness of the page influence Google ranking, links from other fresh site can pass freshness to your content as well. Do not quit, keep updating no matter what, your website page will be highly ranked.
Finally, SEO is one of the ways to drive traction to your website.
-By Olugbemisola Michael