Social media today drives the force of globalization: altering norms and creating new line of thoughts. But far more profound is, its importance in extending line of business presence similar to websites, codes etc. Companies and organizations share thoughts and get feedback of events from potential clients and customers, but what rules guides it maximization for business growth? Below are some of the rules.
CREATE A PLAN THAT DEFINES THE GOALS
Building social media presence, campaigns, retweets and follower isn’t a day’s job, but it is imperative for you to outline the goals which sometime include brand awareness, lead generation, surveys etc. by writing the goals, you set the tone of intent which defines your success metrics at the end of each campaign.
CREATE A CONTENT CALENDAR
It is sometimes herculean to create social media contents that spans a long period of time. Creating a calendar possibly on weekly basis may be your best bet. And remember creating an active community of followers requires more than a post here and there.
A comprehensive calendar explaining contents, hashtags, influencers etc. is good for a start.
FOLLOW LEADERS AND INFLUENCERS
One of the simple ways to build your social community is by following leaders and influencers in your industry. Not only can you learn a lot by observing, commenting and mentioning such individuals, you generate followers who are interested in your line of business or service provided. Watching others in your field helps you understand the competitors’ strategies which you can leverage on.
STAY COMMITTED TO YOUR SOCIAL MEDIA.
Timely updates and accurate information on trending issues can be a deal breaker for your brands page. But first understand what your competitors are doing and think of ways you can do better.
Create a strategy and write them down. And in case you find yourself in a fix of schedules, take advantage of software’s that help automate your posts or better still outsource them to freelancers or specialized agencies or consultants. Free versions of Hoot-suite, Buffer etc. are best for a try.
MONITOR YOUR SOCIAL MEDIA CHANNELS TO STAY ENGAGED
Creating time to understand complaints, requests or clarification from customers on your media platforms is good for your business growth. Remember a laps in clarification can create doubt in the mind of several customers and thereby pull down your business.
An hour interval or utilizing automated software’s like Hoot-suite, Buffer etc. can help understand various comments and requests across various platform at the same time. Remember marketing isn’t only about patronage.
-By Ebenezer Momoh