By: Ogunrinola Isaiah
Do you know that the very first Apple logo featured Sir Isaac Newton sitting underneath a tree, with an apple about to hit his head?
THE APPLE LOGO HISTORY
The first Apple logo was created by Apple Co-Founder, Ronald Wayne in 1976, featuring Isaac Newton sitting under an apple tree. It was inspired by a quotation by Wordsworth that was also inscribed into the logo that said: “Newton… a mind forever voyaging through strange seas of thought” with ‘Apple Computer Co.’ on a ribbon banner ornamenting the picture frame.
It was a good start, but in the end Steve wasn’t 100% convinced so in 1977 he commissioned designer Rob Janoff to focus more on the apple itself. Janoff did not disappoint, delivering the iconic logo we know so well, albeit a more colorful version dubbed the “rainbow apple” which was accompanied by a bold and modern font. This was done to commemorate the discoveries of gravity (the apple) and the separation of light (the colors) done by Isaac Newton and possibly to tribute the ‘fruit of the Tree of Knowledge’ in Adam and Eve’s story.
There have been many rumors and speculations about the new logo. Some people think that the shift to the apple design was to make it more appropriate for the company name. There are also people who think that the apple symbolizes Alan Turning, the father of modern computing, who took a bite out of an apple poisoned with cyanide that ultimately took his life.
The multi-colored Apple logo was in use for 22 years before it was axed by Steve Jobs less than a year after his return to Apple in 1997. In its place was a new logo that did away with the colorful stripes and replaced it with a more modern monochromatic look that has taken on a variety of sizes and colors over the past few years. The overall shape of the logo, however, remains unchanged from its original inception 33 years ago.
The bitten apple logo may have had quite a history, a history whose parts remain unknown to people. However, it has not stopped the logo from being recognized all over the world. In fact, the company does not even have to print its name alongside the logo. The logo itself already tells it all.