By Olugbemisola Michael

We are all influenced by colour every day, whether we comprehend it or not. We express ourselves through colour; If we’re having a bad day and not feeling good about ourselves, we tend to automatically choose clothes in dull neutral colours like black, grey or brown because they match how we’re feeling. Just as when we’re happy and feeling great, we will go for something a bit brighter. Colour is very fundamental, our fashion colour choices says a lot about the image we are trying to portray and how we feel about ourselves. We react to colours automatically and intensely.

Medical science affirmed that colour can influence viewer’s hormones that control blood pressure and body temperature. Colour also has impact on shape, weight, personality and emotions. Colours create diverse reactions when used in different fabrics and when different colours are combined. For example, a red jacket worn on a white shirt to a business meeting displays confidence and power, but a red jacket worn with a lacy red top may be interpreted as saying, “I am sexy and exciting and I have other things on my mind besides this business meeting”. Thus, red is not the best colour to wear to a job interview as it can create an uneasy interaction between females.

Interestingly, men are attracted to the following colours

  • Yellow: Holds their attention and keeps them alert; indicates the start of something new
  • Yellow-based reds: Energetic colour that keeps conversations going
  • True reds: Exhibits confidence
  • Burgundy: Reflects class and sophistication and attracts the same type of men
  • Mid-range blues: Puts others at ease and allows interactions to go smoothly.
  • Sky blue: A calming colour
  • Navy blue: Signals that you want to be taken seriously; it inspires others to listen to what you have to say and indicates that you are trustworthy
  • Blue-based reds: Suggests intelligence and femininity
  • Red violet: Suggests strength and creativity

Also, our emotions respond to colour in diverse ways:

  • BLACK- Severe, mysterious, sophisticated, glum, depressing, deadly
  • BLUE- Serene, calming, cool, quiet, sleepy, sad
  • BROWN- Warm, earthy, drab
  • GRAY- Well-informed, subtle, dignified, gloomy, cold
  • GREEN- Fresh, successful, loving, greedy, restful, calm.
  • HOT COLORS- (e.g. fuchsia pink) Wild, sensual, daring, flashy, vulgar
  • ORANGE – Happy, cheerful, new, motivated, garish, warm.
  • PINK -Soft, innocent, delicate, feminine, delicious
  • RED – Alert, warning, sexual, aggressive, energetic, cheerful, angry, vital, exciting
  • VIOLET -Royal, rich, stately, passionate, subtle but sexy, impressive,
  • WHITE- Clean, pure, young, safe, simple
  • YELLOW -Sunny, bright, hopeful, optimistic, joyful, clear, positive, alive

Choosing the rights colours can make your skin tone appear more even, reduce the appearance of blemishes and makes you look brighter and healthier. Whereas wearing a colour which is not so good for you can make you look tired, dull and even ill. Using colour to your advantage can change the way you dress and boost your self-confidence.

Watch out for Part 2 of this article to gets tips on how to know exact range of colours that is best for your clothing, makeup and accessories.

Leave a Reply

Your email address will not be published.

%d bloggers like this: