Why isn’t there a perfect fashion taste for everyone, or to put it more bluntly, why are there some people who are “in,” while others are “out?” The question of an all-inclusive fashion taste has become a primary issue in the current fashion trends with a number of individuals feeling left out or branded with derogatory names. This re-affirms that there are correlation between the average body size in a specific society and the supply from the racks in stall.
So back to the original question, why isn’t there a perfect fashion taste for everyone? An average designer who works for a big brand will happily talk about the aggressive involvement of the marketing experts who decide on what is appealing. Another reason fashion trends questions the capacity of society to accept the true idea of plurality and individualism especially in angles of religion and tribal line. .
Fashionable motivation should be seen not as numbers, but rather, as a belief. Part of this is because fashion reflects social criteria. Despite a cry out for diversity, people continue to use their bodies in the opposite direction completely, they still pray and subscribe to a very specific and limited stylistic trend.
Indeed, there has been continued growth in cosmetic procedures over the years. According to reports from the American Society of Plastic Surgeons, there were 17.5 million surgical and minimally invasive cosmetic procedures performed in the US in 2017, a 2 percent increase over 2016. The statistics also reveal that Americans are “turning to new and innovative ways to shape their bodies.”
Brands are simply targeting the unspeakable desires of society, or as Christian Dior claimed to have said regarding the success of his ultra-feminine and retrogressive New Look in 1950’s, it’s because women long to look like women again. From that perspective, the plus-size revolution’s failure is inevitable. Not because perceptions or tastes or the ideal body type can’t change or evolve (history shows that they can and they will in the same way religions and gods change over time, producing different beliefs, rituals or fashions). But those changes are always limited at any given time. And therefore, the revolution must ultimately fail in its attempt to promote true and radical inclusive. In fact, the very existence of fashion questions the capacity of society to accept the true idea of individual differences. While the public wants everyone in — or at least wants to declare that without too much thought — it completely forgets the unavoidable and almost absurdly simple meaning of fashion. Fashion, as a system, as a force, as commerce, and as a belief, is all about exclusion. Perhaps only if we lose fashion, the desire to renew and to favour what is “in” over what is “out” will we be able to win the game of inclusivity. In order to be able to change over time, to address the body as reflected by the current visual agenda — which is the most basic meaning of the term “fashion” itself — it must define what is left out at any given moment. Disturbing as it might sound, one cannot promote unfashionable ideas such as inclusivity using a fashionable mindset.
-By Oluwashola Olamide Opeyemi